Privacy Policy

1. Introduction

Welcome to ReachMax SMS ("we," "our," or "us"). We respect your privacy and are committed to protecting the personal data and messaging content you upload or transmit through our platform.

This Privacy Policy explains how we collect, use, store, process, and safeguard your information when you visit our website, use our cloud communication platforms, APIs, or subscriber tools.

2. Information We Collect

To provide our communication services, we collect several categories of information:

• Account Information: Name, business name, email address, physical address, and contact number provided during registration.
• Billing Data: Payment details, tax numbers (GST/PAN in India), and transactional history required for billing.
• Messaging Data (Payload): Recipient phone numbers, message content (SMS, WhatsApp, RCS, Voice messages), and timestamps of transmission.
• System Logs: IP address, device identifiers, browser types, and API request metadata logged automatically for security and telemetry.

3. Messaging Recipient Data

We act strictly as a data processor for the messaging payload you send. We do not own, sell, rent, or use recipient phone numbers or message contents for any advertising, marketing, or benchmarking purposes. This data is only processed and shared with telecom operators, routing partners, and network gateways to ensure message delivery.

4. How We Use Your Information

We use the data collected for the following legitimate purposes:

• Providing, maintaining, and improving our bulk messaging platform.
• Ensuring security, debugging system errors, and preventing fraudulent or abusive usage (spam).
• Billing and payment processing.
• Sending vital notifications about API updates, service downtime, and maintenance.
• Complying with regulatory obligations under Indian telecom guidelines (TRAI, DLT, etc.).

5. Data Retention & Security

We implement industry-standard administrative, physical, and technical security measures (including HTTPS/TLS encryption and restricted access controls) to protect your data.

Message details (DLRs) and transaction logs are retained for a limited time (typically 90 days) to allow for billing reconciliation and troubleshooting, after which they are deleted or anonymized, unless regulatory or legal mandates require longer retention.

6. Third-Party Disclosures

We do not sell your personal data. We share relevant data only with trusted entities such as telecom operators, SMS gateways, and cloud hosts to route messages, and with payment gateways to process transactions. We may also disclose information if required by law enforcement or regulatory bodies under appropriate legal authority.

7. Cookies & Analytics

Our site uses cookies and local storage tokens to keep you logged in to your console and analyze traffic trends. You can configure your browser to reject cookies, though doing so might disable certain portal features.

8. Compliance & Regulatory Mandates

By using our platform, you acknowledge and agree that we process data in compliance with the Digital Personal Data Protection (DPDP) Act of India and TRAI directives. You are responsible for acquiring valid consents from your recipients prior to transmitting messages.